CSI
Tips
Repairing vehicles correctly and
completely is not an easy matter, but it is the minimum your customers expect
when they visit the dealership for a warranty related repair.
Several variables are involved, and some (i.e., adequate parts inventory,
employee attitudes, etc.) may require in-depth analysis and efforts to correct.
However, several dealerships with consistently high CSI scores have some
common traits that can be initiated by all dealerships.
Common actions by high scoring dealers include:
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Service
advisors are trained to effectively write-up customer concerns in a clear
and concise manner to ensure the technician has adequate information to
evaluate and repair the vehicle.
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Service
advisors use diagnostic worksheets as a tool to communicate the customer’s
perception of the problem to the technician.
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Potential
survey claims are identified with a stamp, or some other type of indicator,
to advise everyone in the process (i.e., advisor, technician, parts person,
cashier, manager) that this customer will be receiving a CSI survey.
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Dispatching
of work is carefully monitored to ensure effective assignment of jobs to a
technician that is qualified to complete the work.
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A
quality control process is in place that emphasizes the service advisor’s
responsibility to record all customer concerns and the technician’s
responsibility to ensure the repair addresses those concerns.
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Technician
training is emphasized. Skill
levels are constantly monitored and updated.
Each technician has a plan, timetable and incentive to increase
his/her knowledge and expertise.
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Driveability,
squeaks, rattles and wind noise are the most common problems requiring a
second trip. Customers become
part of the process through a road test to isolate the problem and delivery
is scheduled to allow time for a test drive (not 5:00 p.m.).
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Shop
comeback logs are kept to isolate training or other matters that require
action.
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Technicians
and advisors are paid a bonus based on the total service department CSI
score. This fosters a
“team” attitude among the staff. Also,
CSI scores often do not contain adequate sample sizes to support individual
based incentives.
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Advisors
make time to contact each customer to discuss the status of the repair.
Top advisors use the “Dr. Pepper” concept, simply meaning they
set aside time at 10:00 a.m., 2:00 p.m. and 4:00 p.m. to make customer
contacts and follow-ups.
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The
number of repair orders handled by the successful advisor averages 17 – 22
per day. This allows adequate
time to meet customer expectations. It
is noteworthy that these dealers average 18% higher sales per repair order
than typical Regional averages.
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Appointment
systems with daily follow-ups and confirmations are essential.
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The
Pre-Delivery Inspection process is taken seriously and limited to certain
technicians.
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The
service manager will spot check (without warning) a vehicle that has been
PDI’d for delivery.
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Dealer
trades and old-age inventory are re-inspected.
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Customers
are contacted, prior to the submission of a warranty claim, to insure their
complete satisfaction with the repairs performed.
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